There's something really weird about this commercial:
These kinds of odd commercials don't bother me as much as ones that attempt to blur the lines between what's ethical and what's not. With the FCC's deregulation of ownership rules relating to the media, standards in the community have changed. What was not acceptable in the past is suddenly wildly encouraged. Fast food advertisers and fashion designers are leading the race to the bottom of the integrity barrel, but we accept what is put in front of us as normal, even if it borders on pornography, degrades humans or isn't truthful. Being the celebrity-worshiping society that we are, if someone famous is featured in an ad, we embrace it even more.
Paris advertising something |
Not sure who the marketing idiot was behind this one. |
More and more, it seems businesses are skirting any social responsibility. Robert Vaux, professor and writer, states the following about social consciousness in advertising:
"Ethical advertising refrains from appealing to "base" human emotions such as fear, greed or lust, according to Carroll College. It remains positive and optimistic, and doesn't exploit stereotypes based around race, gender, religion or age. Unethical advertising, on the other hand, will prey upon the baser emotions of its target audience. For instance, it will raise fears for the audience's health if they don't purchase the product, or rely on sexually explicit images to generate interest rather than the virtues of the product itself. Unethical advertising will also make use of socially reprehensible imagery: depicting minorities as stupid or incompetent, for example, or women as dehumanized objects of sexual conquest."
Though I have posted some images before, the following are some of the more shocking ones that have been used in advertising and fashion. Sometimes a picture truly is worth more than what can be written or said.
Again, some of these might be triggering, but I put them out there to show how far companies and the fashion industry have strayed when it comes to ethics:
A 12-year-old model made to look much older |
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